Production and marketing projects spanning film, national brands, and full-funnel campaigns.
Full-funnel strategy, analytics, and campaign execution.
Developed and executed strategic campaigns end to end, owning analytics dashboards and CRM optimization to turn creative decisions into measurable funnel performance.
Increased lead-to-conversion rate by 40% in 12 monthsBudget ownership, vendor sourcing, and crew coordination on network productions and national brand campaigns.
Managed procurement, budgets, and day-to-day execution for the department, coordinating 40+ crew across 15 departments to bring the design team's vision to screen on tight production timelines.
Delivered on schedule while managing a $300K+ department budgetExecuted costume and art department logistics across a slate of national commercial productions, sourcing, negotiating, and managing budgets to bring each production's creative direction to life.
Six major productions delivered up to 30% under budgetWorked alongside producers, directors, and the department's designers to execute the show's creative direction, overseeing day-to-day tasking and quality standards for buyers and crew.
Managed $600K in annual inventory with improved tracking and reduced shrinkageI'm a creative professional based in Salt Lake City with 8+ years across film and television art departments, national commercial productions, and full-funnel marketing. I've supported costume and art department execution on network and streaming productions — including Yellowstone, The Righteous Gemstones, and George and Tammy — managing budgets, procurement, and crews of 40 or more to bring designers' visions to screen.
I blend hands-on creative direction with clear communication and data-informed decision-making, whether that means pitching a visual concept to a director or optimizing a marketing funnel. I care about turning ambitious ideas into polished, on-time, on-budget work.